The 5 Most Influential Creators on the Internet

Move over Hollywood elite, there’s a new wave of talent rising to fame (and fortune!) beyond Tinseltown.


Enter: Forbes’ Top Creators of 2022 list.


After evaluating each creator across three categories — earnings, clout, and entrepreneurship — the publication revealed 49 famous faces (and one dog) who collectively earned $570M in revenue in 2021. 

Spanning TikTok favorite Rickey Thompson, YouTuber Patrick Simondac, Instagram vet Aimee Song and so many more, the list reveals some seriously impressive stats. 

So, did your fave follow make the cut? We’re unveiling which creators claimed the top five spots, below.

Editor's Note: A 2021 report found that the pay gap between white and BIPOC influencers is 29% — spotlighting a lack of diversity in marketing. Judging by the top five spots in Forbes' list, we still have a ways to go. 

The Top Five Creators in 2022 — According to Forbes

While Forbes' list spans 50 different creators in multiple niches, these are the top five creators cashing in:

  1. Jimmy Donaldson

  2. Charli D'Amelio

  3. Alexandra Cooper

  4. Elliot Tebele

  5. Emma Chamberlain